Welcome Aboard. We are LucidPointe, a Digital Marketing Agency and Microsoft Partner located on the Connecticut shoreline in Darien with clients across the U.S. We’ve been doing this since 2009 and yes, it is hard to believe it’s been eleven years already.
The Marketing stuff starts with email marketing, spans marketing automation, and goes straight through to CRM & sales automation. Technically that last bit isn’t marketing, as the purists will observe. Purity aside, a business really benefits from automating as much of the sales funnel as possible. Opportunities won’t fall through the cracks and the cost of acquisition is reduced. Wherever you are now, we’ll put you into the continuum where it makes sense so you can grow.
And our specializations listed above, in conjunction with some fantastic agency partners, allow us to combine our expertise on some unique and innovative projects. We’ve invited attorneys to become financial advisors. We’ve helped entice business people to become dealers and distributors for a major international brand in the U.S. and around the world. We’ve promoted electric vehicles (not that one, but another one). Cool stuff. Like your cool stuff.
Nowadays, though, it’s all about the “pivot”. What are you going to do differently now that physical distancing is with us for a while? How are you going to keep your message in front of customers when you can’t get in front of customers? As more people are dispersed into their homes and spending more time online, how are you going to reach them effectively? We have some ideas for you, and a bit of advice. Don’t stop marketing. History shows us that it puts businesses further in a hole when they do so. The hole is deep enough already….no need to add to it.
The Cloud for us is mostly Microsoft 365, arguably the greatest innovation for business productivity we’ve seen. Microsoft 365 is constantly updated and upgraded, with features and applications that integrate with each other and can really transform how you work. We can also help you back up your Office 365 data so you can sleep at night.