We help businesses just like yours market themselves online. We understand the real goal for business owners is sales, and there are now tools that bridge the marketing-sales gap. We do this by focusing on automating the sales funnel as much as possible, from leads at the top through most of the qualification process. The output: qualified leads that are more ready to buy.
Likes and shares are fine, but we come from sales and we come from management, so we know what needs to get done at the end of the day. And it has to have a measurable ROI.
Complete Digital Marketing Programs
We run complete programs, including strategy, design, implementation, content creation, and execution. That means we take a thorough look at your business and marketing needs and put together a comprehensive marketing program. We’ll find out what matters and build the well-oiled marketing machine to get it done.
We’ll put you on the email marketing platform that matches your budget, strategy, and business needs. For more straightforward, email-centric programs, that could be Constant Contact, Emma, Robly, or MailChimp. We’re partners for all of them.
In addition to sharing your content and messaging by email-based tools, we also offer text marketing services. You have to be careful with permission, but it is a really powerful way to reach your customers. Let us show you how simple and affordable it is.
Need to get one platform “talking” to another platform in your tech stack? We automate and integrate with “connector” tools like Zapier and Microsoft Power Automate/Flow for clients with more complex applications. These are great tools that allow a lot to be accomplished for not a lot of money.
Essentially, we can find a way to get it done for you.
Online Marketing for a New Business
Just starting up? Our services on this page might be more than you need. Check out our Online Marketing for a New Business page. It talks about the all-inclusive platform that Constant Contact offers to hep you get strongly across the starting line.
Integrated Marketing & Sales Automation
For more comprehensive marketing, CRM, and sales automation programs we use SharpSpring, a well-functioning integrated sales & marketing platform. Generally shortened to Marketing Automation, this platform has both strategic and tactical value.
Strategically, it allows a business to leverage the growing AI-based capabilities of the big online advertising platforms and continue to develop their own customer acquistion expertise. CEOs and business owners recognize this as a critical capability, part of which needs to remain in-house. More than one business has seen their acquistion model disrupted by changes from the big online ad platforms in response to other pressures. We have an article on the strategy you might want to read.
Tactically, it allows a business to improve sales funnel throughput and tracking. This drives better results across the sales function, as well as providing a demonstrable ROI for your marketing efforts. Other key benefits from automating more of the top-of-funnel activities are better qualified prospects, shorter funnel transit times, and more productive use of your most expensive sales resource; the account rep.
We are an agency partner for SharpSpring. We chose this platform because it is wonderfully complete, not too expensive, and a platform that can scale up with you.
Content, Content, Content
Let’s not forget content. We are an excellent writing shop, with a deep bench of editorial talent. Precision, customer-centric content, written in the voice of the client. Composed in a way that expresses the authentic, unique, differentiators of a business.
Key words and phrases are included in the content, but never placed in the way of telling a good story. We admire the Oxford comma, and deplore any attempt by a dependent clause to lead when it clearly should follow.
We also provide pretty much everything else “online-marketing” through our agency partners:
- Social media
- Graphic design
- Market research